Post by account_disabled on Mar 10, 2024 5:41:25 GMT -5
The in Save with MozCon Early Bird tickets. Prices go up on March Register now Content bdaf Rand Fishkin By Rand Fishkin April Great Content LongForm Content Content Marketing Marketing Psychology SEO Copywriting The authors views are entirely their own excluding the unlikely event of hypnosis and may not always reflect the views of Moz. Estimated read time minutes Yes. Ive read the studies. I know the correlations. Longform content on average earns more engagement higher rankings and more shares than their more concise brethren. Not sure where the idea that great content really really long content came from but we need to dispel that myth. Rand Fishkin randfish March But that does not make longform content the same as great content.
It does not make longform content the goal of every content effort. It certainly does Europe Cell Phone Number List not mean that longer content is better content. Confounding variables are in my opinion behind many of these correlations. Longform content at least the good stuff intentionally targets searchers and browsers seeking lengthier more comprehensive information. If you want to challenge those longer content performs better on average statistics with equally unapplicable numbers check the data on diminishing attention spans everincreasing abandonment rates and what percent of visitors actually read long content to its end.
The right content Serves visitors intent by answering their questions and helping them complete their goals Delivers an easy pleasurable accessible experience on every device and every browser Gets the right information and experience to visitors FAST Does all of the above better than any of the competitors in the space The phrase great content doesnt mean longform content. out great content doesnt universally mean anything at all. Its definition is subjective and sometimes mythical when what we need are pragmatic clear boxes to check to determine whether our content efforts are on track. My proposal rather than applying a tactic like longform content universally or setting length as the bar.
It does not make longform content the goal of every content effort. It certainly does Europe Cell Phone Number List not mean that longer content is better content. Confounding variables are in my opinion behind many of these correlations. Longform content at least the good stuff intentionally targets searchers and browsers seeking lengthier more comprehensive information. If you want to challenge those longer content performs better on average statistics with equally unapplicable numbers check the data on diminishing attention spans everincreasing abandonment rates and what percent of visitors actually read long content to its end.
The right content Serves visitors intent by answering their questions and helping them complete their goals Delivers an easy pleasurable accessible experience on every device and every browser Gets the right information and experience to visitors FAST Does all of the above better than any of the competitors in the space The phrase great content doesnt mean longform content. out great content doesnt universally mean anything at all. Its definition is subjective and sometimes mythical when what we need are pragmatic clear boxes to check to determine whether our content efforts are on track. My proposal rather than applying a tactic like longform content universally or setting length as the bar.